Posts Tagged ‘United States Major League Soccer’
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May 22, 2020

Jaap Stam: FC Cincinnati announce new manager with photo of someone else

One of the key aspects in announcing your club’s new manager on social media is the photo.

Perhaps they’re holding up a club shirt in a boardroom, or raising aloft a club scarf in the stands? Or maybe it’s the ever-so-slightly less creative pen-on-paper, smile-down-the-camera shot.

Yet when a global pandemic means the new gaffer has yet to arrive in the country, a stock image will have to do.

But what’s really, REALLY, important, is that you get a photo of the right person…

Enter FC Cincinnati, who announced Jaap Stam as their new manager with a photo of… well, not Jaap Stam.

Instead, the MLS side used a photo of [...]

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